Etsy - Lampposted Hand Signed 1981 John Gilroy Guinness Toucan Poster

Etsy UK £250.00 Go to Etsy UK First seen in May 2024

Description

This is a small hand-signed 1981 framed poster released just four years before John Gilroy's passing. This is Girder from 1934. It shows a smiling Guinness construction worker strongly hefting a steel girder over his shoulder with the tag line, Guinness for Strength It has a quote from John Gilroy on the back from August 1981 regarding the poster. Girder is number 1 of a series of six historic Guinness posters signed by the artist & commissioned by James Blackmore Ltd. As new condition, still in original packaging. Artist: John Gilroy 1934 Printed by: James Blackmore Ltd Dimensions: 12 x 9 in (31 x 23 cm) John Gilroy was an English artist & illustrator, best known for his advertising posters for Guinness, the Irish stout. He signed many of his works, simply, Gilroy. in 1925, he gained employment at S.H. Benson's advertising agency, where he created the iconic advertisement art for Guinness featuring the Zoo Keeper & animals enjoying Guinness. He was awarded & Honorary MA by Newcastle University in 1975, & was made a Freeman of the City of London in 1981. in the 1920s Guinness had a problem. The venerable Irish brewer had been around since 1759nearly two centuriesbut geopolitical events were threatening to render its sales flat. Irish independence had leveled a new import tax on England-bound barrels. Add this to the near total loss of a prohibition-era U.S. market & things were not looking good for the sultan of stout. Guinness needed a marketing strategya relatively new concept at a time when legacy brands saw advertising as desperately uncouth. The in-house tagline Guinness is good for you was born in 1929 (the first of many touting the beer's health benefits) but it wasn't until Guinness tapped London creative agency S.H. Benson that the brand's first legendary ad campaign would begin. Illustrator John Gilroy was given the account. They will be delivered in a cardboard parcel for protection. See the FAQ for more information on shipping, tracking & insurance options. Hand Signed 1981 John Gilroy Guinness Toucan Poster, Girder 1934, Construction Worker Carrying A Steel Girder, Wall Art Retro Decor