Philip Kingsley Pure

Cult Beauty £27.00 Go to Cult Beauty First seen in May 2023

Description

Benefitting course, fine, medium and naturally coiled hair types, the Pure Colour Anti-Fade Shampoo locks in and extends the lifetime of your colour – whether you dyed it at home or in the salon – while extending the life of chemical styling treatments, with an aim to help you go for longer between salon appointments.Working to improve on vibrancy and shine, this sulphate-free formula even adds body and bounce while soothing and conditioning the scalp for optimum hair health. In fact – when compared to a standard shampoo in a lab-controlled test – this formula prolongs colour by up to 100% longer, and protects your colour for up to 24 washes! It does this via green tea extract – an antioxidant-rich ingredient than protects hair colour from water, UV rays and free radical pollutants. A protein-based complex also strengthens the hair and builds its resistance to brushing and combing, while pro vitamin B5 imparts moisture, shine and silkiness to improve on manageability while limiting the damage caused by chemical treatments.