Sony a7 IV (Alpha ILCE-7M4) Compact System Camera with 28-70mm Zoom Lens

Sony have taken their acclaimed Alpha 7 mirrorless digital camera to the next level with this exceptional reboot. And it delivers, and then some! Redefining a new standard for Full Frame digital cameras, the Mark IV merges outstandingly detailed 33MP image quality, 4K video recording at 60p rate, refined, intuitive handling, and fast sharing abilities. So it’s the ideal hybrid mirrorless camera. With top-notch real-time autofocus in both stills and video, it puts the power of Sony’s renowned imaging tech into the hands of both talented creators, and creative professionals, all within an easy-to-use compact camera system.

33 megapixels of full frame detail

Delivering outstanding performance and excellent image quality in both stills and movies, the a7 IV's 33 megapixel Exmor R CMOS sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction. Powered by Sony's super-rapid BIONZ XR processor, get super-smooth continuous shooting, as well as high response while performing data transfers. And with a wide ISO range of 100-51200, shoot in low level light with no drop in quality.

Fast, evolved Hybrid Autofocus

The Fast Hybrid AF system, combining both phase-detection and contrast-detection AF, has evolved to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection points. Plus, real-time eye autofocus for humans, animals (and even birds!) ensures astonishing tracking results.

10 frames-per-second Burst Shooting

Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10fps with AF/AE tracking, thanks to the a7 IV's high-capacity buffer memory, speedy processing and improved memory-card writing speed (CFexpress Type A memory card required).

Stable shooting

In-body 5-axis stabilisation with gyro sensors and algorithms compensate for five types of camera shake to keep your work reliably smooth and crisp, however you work. Active Mode is specifically designed to keep 4K movie shooting consistently steady and sharp, alongside great new features Breathing Compensation and AF Assist.

Scintillating 4K movie detail

Record movies at up to 4K 60p / 10 bit 4:2:2, taking advantage of the a7 IV's image sensor and wide dynamic range for smooth images of even the fastest moving subjects. When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Just select the mode that suits your purpose best, and let the camera do its thing.

Smart sharing

Laden with both Wi-Fi and Bluetooth, the Alpha 7 IV lets you share your work easily, and instantly. Pair up with Bluetooth devices, or use its built-in Wi-Fi to upload to your socials, or connect to a PC or smart TV.

Versatile zoom lens

It's supplied with the FE 28-70mm f3.5-5.6 OSS Standard Zoom Lens. Compact and lightweight, it's the ideal all-round lens for landscapes, portraits and snapshots, with a wide zoom range for honing in on your subject. And built-in Optical SteadyShot keeps your imagery sharp and stable.

Lenses & Cases

One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless. Click here to browse our selection.

Take care of your new camera with one of our cases. Click here to view the range.

Note: Please check the compatibility with your camera.